Description: David Phillips became a cult hero several years ago after he realized that a Healthy Choice promotion could translate to a lifetime's worth of free travel (airline miles). Phillips talks about the power of pudding promotions and gives us some tips on how to maximize mileage. [7:17 streaming audio broadcast] (March, 2005)
URL: http://www.npr.org/templates/story/story.php?storyId=4531459
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